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Concentra Analytics appoints CTO and non-exec director as the business continues to expand internationally

Published by Concentra

Strategic appointments come as company expands in Canada, Germany and Australia, and eyes further global markets

London, UK, 17 December – Concentra Analytics has announced two new strategic hires to further its global ambitions. Abdul Hummaida joins the business in the newly created role of CTO and former Salesforce executive, Martin Moran joins as non-executive director.

Hummaida will be responsible for the development of OrgVue, helping businesses to be more dynamic when it comes to planning their future workforce through data. Hummaida brings with him over 17 years of experience across numerous start-up and blue chip brands including AppSense, UpSide Energy and IBM, as well as key technology projects for Apple, Samsung and KPMG. 

Moran is a seasoned industry expert, bringing 25 years’ experience within the technology sector. OrgVue will take full advantage of Moran’s wealth of experience growing SaaS businesses, such as Salesforce and InsideSales.com, as it continues on its upward growth curve. Having recently expanded into Germany and Australia, Moran will counsel the Board and the management team, playing a pivotal role in helping the company make better long-term strategic decisions.

Commenting on the growth of OrgVue’s leadership, CEO Rupert Morrison, commented: “I’m delighted to welcome Abdul and Martin to the team to help us take our ambitions to the next level. OrgVue’s technology is supporting our growth around the world, but we’re also a people business. Bringing Abdul and Martin on board is incredibly exciting for us and with 40 years of experience between them they’ll help us to inspire and support our existing team and prepare us for the future.”

Hummaida and Moran have both started in their new roles at the start of November. They join the business as OrgVue has also made senior hires on the ground in Canada, Germany, and Australia. 

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About Concentra Analytics:
Concentra Analytics builds SaaS data products that enable businesses to capture, manage, and analyze data to improve their operations. Its flagship product, OrgVue, is the leading SaaS workforce analysis and modelling solution used by business, finance, and HR leaders to plan and optimize organizations on an ongoing basis. Alongside OrgVue, Concentra’s other products include DataPlus for data warehouse automation.

Concentra Analytics is headquartered in London and works with over 100 enterprise clients from offices in Philadelphia, The Hague, and Hong Kong.